We all know the pitfalls of thinking something is vegan and then finding out isn't always as animal friendly as we thought.Molly from POM recently sent me a sample case of POM pomegranate juice and I was totally stoked to guzzle it down and promote it, but then I saw the comments on Joanna's blog about how they supported animal tests to prove the benefits of the all mighty pomegranate. I thought I should dig a little further.
After Peta got involved in the effort, POM has stopped testing on animals and has no plans to resume it. The literature I received from POM highlights the human tests that show how good it is for people. Check out POM's website for more information.
Now you can be really militant and say, well they used to be OK with animal testing, so now I don't want to support them at all. I think the opposite. When the people get together and show that we want something done and achieve victory, we should support and thank those that have come around. I mean most of us weren't always vegan and anyone who's ever popped even a Tylenol has supported animal testing. If you haven't yet read Karen Dawn's Thanking the Monkey, check it out for lots of great tips on becoming (and staying) an animal rights advocate.
Anyway, I totally enjoyed my POM juice mixed with some seltzer. And I feel pretty good about it.